"For those of you who take your privacy seriously, there’s a competitor boasting its streamlined interface, and brick-and-mortar search results. Were talking, of course, about DuckDuckGo. Some say this search engine offers a kickback to Google’s heyday, but one thing’s clear: it’s captivating the attention of early tech adopters and students of all stripes.
In an effort to educate Internet users about privacy, DuckDuckGo’s founder, , has been known to create educational and informative sites, including DontTrack.us, which informs users about the potential dangers of searching with Google. In addition to advertisers and other parties building profiles about you, in order to serve targeted ads (or further damage your credit report), there’s a potentially more-serious threat to your privacy: The US government."