Wednesday, February 6, 2013

The Ghanaian woman who made millions fighting skin-bleaching

The Ghanaian woman who made millions fighting skin-bleaching

Ghana's Grace Amey-Obeng, one of West Africa's most successful businesswomen, made her fortune promoting products which emphasised the beauty of the black skin, at a time when many of her competitors were selling dangerous skin-bleaching formulas.
The business empire she started a quarter of a century ago with around $100 (£63) now has an annual turnover of between $8m and $10m.

Start Quote

The women in the market had destroyed their skin with all this kind of beauty products, bleaching products”
Grace Amey-Obeng
Her FC Group of Companies - which includes a beauty clinic, a firm that supplies salon equipment and cosmetics, and a college - has eight branches in Ghana and exports to Nigeria, Burkina Faso, Togo, Ivory Coast, Switzerland and the United Kingdom.
Mrs Amey-Obeng has won dozens of accolades and industry awards for her skincare beauty products and marketing.
But one of the things that make her especially proud is her FC Beauty College which, since its opening in 1999, has trained more than 5,000 young people, mostly women.
"It's like a family bond. I'm so proud that they have managed to go through the programme," she told the BBC's series African Dream.
Equally important to her is her role as a medical aesthetician and she cites seeing a skin condition resolved as something that gives her "joy".

No comments:

Post a Comment